Daymond John is a marketing expert who created the fashion brand FUBU.
FUBU is a brand targeting urban designs that were previously neglected by other
marketing endeavors, and proved to be highly profitable for Mister John. His
key to success was in designing a unique and recognizable logo that he was able
to place on a wide range of products in order to establish his brand and
develop a large following that has lead to $350 million in sales.
Robert Herjavec is a professional entrepreneur who has amassed a sizable personal
fortune through repeatedly founding and selling a variety of companies. As a
first generation Canadian immigrant from Yugoslavia he began his business
career waiting tables while starting his first technology company out of his
basement. With the mass publication of his book “Driven” that stayed on the
best sellers list for eight months he is now considered one of the most
prominent business experts in the world.
Daymond
John and Robert Herjavec both found places on a syndicated television series
called “Shark Tank” where it was their position to judge the business plans,
designs, and concepts of hopeful applicants who have submitted their
entrepreneurial ideas in the effort towards obtaining funding for their various
business endeavors.
According
to Forbes the most important things to remember in designing a business plan
are to keep it simple, clear, and professional. According to Business Insider
the most important considerations in a business plan are a concise summary,
legible material, and avoiding any method of harassing potential investors
before the business plan is delivered.
However,
Daymond John has indicated that maintaining personal involvement in a business
and finding employees who can cover for any of the owners’ weak points takes
greater precedence than establishing a business plan. And, Robert Herjavec has
given the advice that,” people spend way too much time on a business plan”. It
is Mister Herjavec’s esteemed opinion that a business plan is little more than
a theory of slim use as it is impossible to determine the exact data applicable
to a given business until that business has been established for a considerable
amount of time.
Daymond John
Robert Herjavec
Shark Tank
Forbes
Business Insider
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